We’re here to get you started and help differentiate LinkedIn from other social media platforms.
Why should all small transport businesses be on LinkedIn?
Asking should I be on LinkedIn is like asking whether you should invest in property. How many times have you told yourself, “if only I started my property portfolio earlier in life – I’d be so much better off now.” Well, LinkedIn is similar in that the earlier you start building your profile and network of contacts the better connected you will be and hence opportunities will flow.
LinkedIn proves the age-old adage ‘it’s not what you know, it’s who you know’. LinkedIn gives you a platform to approach people and businesses who are highly relevant to your business, and through degrees of separation you can quickly make connections that would have been a challenge via cold calling, cold emailing or old-fashioned door knocking.
How can a small business get the most out of LinkedIn?
The trick to remember with LinkedIn is you get out of it what you put into it. Your contacts will check you out before accepting your connection. If you’re not contributing, educating, sharing, entertaining and conversing with others, then they will not give you much attention.
But remember, LinkedIn is a place for relevant content. Don’t just share any old thing like you would on a social media platform like Facebook or Instagram. The business world doesn’t want to know how good your smashed avo on toast looks! But if you have business tips, ideas and opportunities that you feel might interest and favour others, you will get favours in return.
The real gold is the networking opportunities that you proactively initiate. LinkedIn gives you the ability to geo target roles, industries, and even effectively advertise jobs if you’re looking for the perfect person to help you grow.
So, start today if you’re not already there and reap all the benefits LinkedIn can offer your business. Put in the effort and you’ll be surprised how much of an appetite there is for the content you share.