LinkedIn tips for small business

We’re here to get you started and help differentiate LinkedIn from other social media platforms.

Why should all small transport businesses be on LinkedIn? 

Asking should I be on LinkedIn is like asking whether you should invest in property. How many times have you told yourself, “if only I started my property portfolio earlier in life – I’d be so much better off now.” Well, LinkedIn is similar in that the earlier you start building your profile and network of contacts the better connected you will be and hence opportunities will flow.

LinkedIn proves the age-old adage ‘it’s not what you know, it’s who you know’. LinkedIn gives you a platform to approach people and businesses who are highly relevant to your business, and through degrees of separation you can quickly make connections that would have been a challenge via cold calling, cold emailing or old-fashioned door knocking.

How can a small business get the most out of LinkedIn?

The trick to remember with LinkedIn is you get out of it what you put into it. Your contacts will check you out before accepting your connection. If you’re not contributing, educating, sharing, entertaining and conversing with others, then they will not give you much attention.

But remember, LinkedIn is a place for relevant content. Don’t just share any old thing like you would on a social media platform like Facebook or Instagram. The business world doesn’t want to know how good your smashed avo on toast looks! But if you have business tips, ideas and opportunities that you feel might interest and favour others, you will get favours in return.

How to Effectively Utilise LinkedIn Posting for your Business 

When creating posts for LinkedIn, you should aim to provide valuable content that engages your target audience. Some content you can incorporate into your posting schedule includes:

• Industry insights and trends: Share valuable industry insights, trends, and analysis that demonstrate your expertise and thought leadership in your field.
• Company updates: Keep your audience informed about company news, such as product launches, new partnerships, or achievements. This can help build transparency and trust.
• Educational content: Provide educational content, such as how-to guides, tutorials, or webinars that offer value to your audience and help establish your business as a knowledgeable authority in your industry.
• Employee spotlights: Highlight the accomplishments and stories of your employees to showcase the company culture and humanize your brand.
• Customer success stories: Share case studies or testimonials from satisfied customers to demonstrate the value your products or services provide and build trust with potential clients.
• Thought leadership articles: Write and share articles that provide your perspective on relevant industry topics, positioning your business as a leader in the field.
• Engaging visuals: Use high-quality images, videos, infographics, and other visual content to make your posts more engaging and shareable.
• Industry events and conferences: Share updates about upcoming industry events, webinars, or conferences you're attending or hosting, and encourage your network to participate.
• Company culture highlights: Show behind-the-scenes glimpses of your company culture, including team-building activities, and community involvement.
• Job postings and career-related content: Share job openings and career development tips to attract potential candidates and establish your business as an employer of choice.

It's important to maintain a balance between promotional content and informative, engaging posts that provide value to your audience. Also, don't forget to engage with your audience by responding to comments, asking questions, and initiating discussions to foster meaningful connections on the platform.

So, start today if you’re not already there and reap all the benefits LinkedIn can offer your business. Put in the effort and you’ll be surprised how much of an appetite there is for the content you share.